Prof Mike Quayle
My highly collaborative research explores networks of identity, and how active identity production impacts on psychological experiences and outcomes. I focus on developing creative and innovative ways of addressing core problems in social psychology and on carefully building a theoretical and methodological base for approaching dynamics, interaction, and connection.
(1) Methods: new approaches for collecting data better suited to the questions we want to ask
(2) Models: assembling interdisciplinary teams to develop mathematical, statistical and computational models for analysing dynamic interaction
(3) Theory: developing theoretical framework for understanding attitudes and social groups in dynamic performative terms, tailored to understanding critical social issues of our times
This work has broad impact across disciplines where social influence and opinion dynamics are of interest.